They would add that product category to their website, and create related content to drive traffic to their website. For example, Best Buy might begin selling a new product category. In addition, keyword rank trackers unlock the ability to measure the success of individual business initiatives. As a result, the best way to determine if your SEO efforts are working is to track your keyword ranking over time for your most important keywords. To get traffic, their web pages must rank well in Google's SERPs for specific keywords. Keyword rank tracking is the best way to measure the success of your SEO efforts, and quickly identify any sudden changes in your website's search rankings.Ĭompanies invest in SEO to drive more traffic to their websites. A drop in ranking from number one to number two (where Walmart is today) would likely cost Best Buy millions in sales per year. As a result, Best Buy should consistently monitor the rank of their web page for the keyword "laptop". Best Buy gets a significant amount of traffic and sales from this keyword. Here's an example: As you can see below, Best Buy owns the top search result for the keyword "laptop". Other rank tracking tools provide more advanced keyword tracking as a paid service. Google shares some of this data for free in the Google Search Console. Keyword tracking (or position tracking) is the process of monitoring how your web pages rank in Google's search results for your most important keywords. What to Monitor In Your Keyword Tracker.Before selecting a keyword rank tracker, it's important that you understand what keyword rank tracking is and why it's valuable. To monitor the positions of your keywords, you will need to purchase a good rank tracker and choose the right keywords for it to track. Keyword rank tracking is an SEO best practice that provides visibility into the performance of your website in Google's search results.
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